Bluegreen Resorts

Bluegreen Resorts markets and sells a flexible real estate-based vacation ownership plan that enables owners to customize their vacation experience through the use of Vacation Points (“Points”) that can be redeemed for stays at Bluegreen resorts or for other travel options such as cruises and hotel stays.

Points renew annually and are supported by an underlying deeded vacation ownership interest in a Bluegreen resort held in trust for the benefit of the owner. Ownership is in perpetuity and can be sold, bequeathed or otherwise conveyed to third parties.

Points are good for generations of vacation adventures. Owners choose the resort, the season, the number of days and the type of accommodation. They have the flexibility to choose when and where to vacation each year, subject to availability and Point requirements.

Owners have the option to use their Points in a variety of ways. They can use them in the current year, save them for the next year or borrow additional Points. Owners also have access to an affiliated exchange network offering approximately 3,700 resorts worldwide.

Sales and Marketing

Bluegreen Resorts vacation products are marketed and sold at preview centers at all Bluegreen-owned resorts and at nine off-site locations.

Bluegreen utilizes a multi-pronged marketing approach that includes marketing to existing owners and guests; selling mini-vacation packages; conducting local and online promotions; and using kiosks and off-premises contact centers.

In addition, numerous key strategic alliances and regional partnerships have been established to enhance sales and marketing efforts.

In 2006, the existing owner base rose for the fifth consecutive year and owner upgrade sales comprised over 34 percent of resort sales, up from 28 percent in 2005. These results illustrate Bluegreen owners’ desire to spend their leisure time at our resorts year after year.

Bluegreen Communities®

Bluegreen Communities focuses on developing residential homesites near metropolitan centers, outside the perimeter of intense subdivision development and near popular retirement areas.

Retail customers typically seek to build a home in a high-quality residential setting, often on properties featuring a golf course and other amenities generally unavailable in traditional, intensely subdivided, highly populated suburban developments.

Bluegreen communities are located near Houston, San Antonio, and Dallas, Texas; Atlanta and St. Simons Island, Georgia; Richmond, Virginia and Raleigh, North Carolina. In 2004, Bluegreen Communities was honored with the Coastal Georgia Environmental Friendly Developer/ Builder Award for development of Sanctuary Cove at St. Andrew’s Sound.

Bluegreen has developed seven outstanding residential communities surrounding spectacular golf courses. Six of the courses were designed by PGA® professionals.

• Three Bluegreen golf clubs feature Masters Champion Fred Couples Signature Golf Courses:
  • Carolina National Golf Club™ near Southport, N.C.
  • The Golf Club at Chapel Ridge™, near Chapel Hill, N.C.
  • Sanctuary Cove at St. Andrews Sound™, set among Georgia’s Golden Isles
• A fourth Fred Couples Signature Golf Course is currently being developed in conjunction with The Bridges of Preston Crossings™, a new community north of Dallas.
• Two-time U.S. Open Champion Curtis Strange designed The Golf Club at Brickshire™ in Virginia, which earned a spot on Golf Digest’s “Best Places to Play 2004-2005” list.
• PGA Champion Davis Love III designed The Preserve at Jordan Lake™ Golf Club near Chapel Hill, N.C., which was voted one of “America’s Best Residential Golf Courses” by Golfweek magazine in 2004.
• The Traditions of Braselton Golf Club™ in the Atlanta area features a championship golf course designed by Mike Dasher.

Sales and Marketing

• Its seamless marketing program leverages technology, national marketing research and years of local market experience.
• The company’s customer relationship management system enables prospects most likely to be interested in a particular community to be easily identified.
• Sales personnel are required to have extensive knowledge and experience and are trained accordingly.

Marketing techniques include various advertising media such as radio, TV, print, direct mail, billboards and the Internet. These sales and marketing efforts, along with the initial selection of the property, have been instrumental in the success of its operations over the years.

Additional Products and Services

Bluegreen provides additional products and services through its operating units and subsidiaries.

• Bluegreen Resorts Management, Inc. oversees 48 condominium and owners’ associations at 31 resorts throughout the U.S.
• Bluegreen Vacation Rentals® optimizes unused inventory by marketing nightly vacation ownership rentals to the general public. This also introduces non-owners to the timeshare experience.
• The company’s Resort Title Agency provides a complete range of title services.

Bluegreen also provides mortgage services and has historically provided financing to approximately 95 percent of its timeshare owners.

Colorful Places to Live and Play®

Bluegreen’s variety of leisure and lifestyle products provides owners with flexibility and “portable equity.” A Bluegreen Resorts owner can enjoy years of vacation experiences and later decide to use their original equity to purchase a homesite in a beautiful Bluegreen community.

From homesites to vacation ownership resorts and unique vacation experiences in many of the world’s most popular destinations, Bluegreen offers an almost unlimited variety of Colorful Places to Live and Play®.